Listen to Adam Rocha on the Marchcast

2017 SAFILM Fest set to arrive at the Tobin

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SAFILM Fest executive director Adam Rocha prepares for the 23rd Annual San Antonio Film Festival at the Tobin Center for the Performing Arts from August 1-6. (Photo/ Courtesy)

A great film can come in many forms. Adam Rocha is striving to find them all.

The executive director of the San Antonio Film Festival has been on a mission to make the Alamo City a hub for filmmakers looking for new frontiers aside from the celluloid bastion of Austin, Texas.

During the 23 year run of the festival, Rocha has overseen the growth of the once fledgling event. Now it encompasses projects from across the country and the world and even includes a children’s festival all starting August 1-6 at the Tobin Center for the Performing Arts. The Children’s Film Festival, taking place from August 2-5, will take place at the Pearl. With many similar festivals often out of financial reach for many would-be patrons, SAFILM Fest is a surprisingly affordable.

For a festival that has screened Academy Award nominated features like last year’s “Hell or High Water,” the $10.00-$15.00  price for a badge is unheard of in the film industry. With badges already on sale, the number of moviegoers is only skyrocketing.

March Magazine caught up with Rocha to discuss the evolution of the festival and the film scene in San Antonio.

Listen to Adam Rocha on the Marchcast

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